You're just starting out and you need the essentials done right. A solid brand foundation including strategy, logo suite, colour palette, typography and a brand guide, so you can show up with confidence from day one.

You hesitate before sending your website link. You quote your price and there's a small pause before you say the number. You feel like you need to explain yourself before they've even seen your work.
That's not a confidence problem. It's misalignment. When your brand doesn't reflect who you've become, everything feels harder than it should.
When it finally fits (when it looks like you, sounds like you, feels like you) you stop apologising for your prices. You send your link without thinking twice. And when the right clients land on your brand, they don't scroll past. They stay, they read everything, and they reach out knowing you're the one.
I'm a reader, a surfer, a skier, a tea drinker, and an occasional gouache painter (just for me, those notebooks stay firmly in my drawer). I have a cat called Poppy who I'm completely obsessed with. I didn't study design, it found me. And it turned out to be the best thing that ever happened.
Originally from France, I spent most of my teens and early twenties living abroad, and those years shaped how I see people, how I listen, and how naturally I connect with women from completely different backgrounds and cultures.
Past clients say working with me feels like working with a close friend. I think that's because I genuinely care, about your business, your story, and getting it right.

Well-loved pages torn from my notebook.
Thoughts on branding, building a business as a creative woman, and everything in between.

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